130129 SISTAR chosen as the most popular idol group among college students in their 20s

SISTAR was chosen as the most liked idol group for people in their 20s.

The research lab ‘Daehaknaeil Research Laboratory for the Twenties‘ recently held a marketing survey asking 600 college students of the brands most appealing to them. The research showed the brands favored by college students and also showed what categories in entertainment they preferred.

MBC was chosen as the most favorable brand in TV receiving 40.5% of the vote. This is most likely due to ‘Infinity Challenge‘ being chosen as the best Saturday program with 76.8%. SBS‘ ‘Running Man‘ took 1st for the best Sunday program with 49.7%.

SISTAR was chosen as the most favorable idol group with 21.5% of the vote. Girls’ Generation followed at 16.7% and Big Bang was third with 13.8%. Among male students, SISTAR was again chosen as #1 with 29.3% of the vote, while Big Bang was chosen as the most favorable idol group among female students with 18.7%.

Do you agree with the results?

Source: Dahaknaeil Research Laboratory for the Twenties homepage

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